Having seen a mountain of good and bad under the hood of the music business, Dax saw that the number of hard knocks lessons bands were expected to learn on their own through trial and error was simply too much for most bands starting out to survive. That's when Dax had an epiphany and founded Musicians Ignite (then Musician Mastery). This company was designed with the core concept of educating musicians on the realities of the music business as well as teaching them the entrepreneurial skills they'll need to not only have a more successful band but a more financially independent life. Dax coined the term "Money$mart Musicians" as a way to create, as well as be apart of a group of musicians who could create the lives for themselves they want as well as have the means to give back to their fans, local communities, and the world at large. In fact, there is a program in beta designed to teach the core principles of money, investing, business, & entrepreneurship to musicians entitles the "Money-Smart Musician Program". Dax distilled the fundamental lessons from titans like Warren Buffet, Peter Lynch, and Ray Dalio and created this program so that musicians could have the edge they'll need in the new music economy.